"Visit Laguna Beach" is a series exploring our town and the stories that make it a California icon. I was given the task of developing the visual art style and design language for this documentary series. Working with the SCS creative team, we crafted a heartfelt aesthetic that embodies the spirit of Laguna Beach, helping to carry its legacy forward.
Credits
Company: SCS
Client: Visit Laguna Beach
Role: Art Director
Team
Rachel O’Neill-Cusey, CEO (Visit Laguna Beach), James Schiefer, CEO, Jeff Roach, Partner / CSO, John Zegowitz, CCO / Copywriter / Art Director, Tommy Campagne, Sr VP Client Services, Schuyler Vanderveen, Copywriter, Dave Stafford, Art Director, Brian Pettingill, Sr. Digital Producer, Lauren Harvey, Director Project Management, Victoria Rivers, Account Director
Awards
Silver- Visit Laguna Beach “Radical Origins”, Film, Video & Sound: Branded Content & Entertainment Online, Single Ad Over :60
Webby Awards
Visit Laguna Beach - Radical Origins / Reef Madness Video, Travel & Lifestyle Honoree, 2024
Watch the Episodes https://www.visitlagunabeach.com/radicalorigins/