The objective is to craft and launch a microsite tailored specifically for Springhill, serving as a powerful internal tool to educate employees about the seven pivotal personas that intricately define our target audience.
The client was interested in using AI photos to represent the demographic. Since this was private project they wanted to experiment with the tool for the project. Given that they we not selling or showcasing this to the public the controversial use of AI would not be a factor here.
Credits
Company: SCS
Client: The Springhill Company
Role: Art Director
Team
Ashley Walton, Evgeniy polyakov, Brian Pettingill, Sean MacPhedran