The SCS team revamped Falken Tire's website with a fresh visual aesthetic and a fully optimized UI, enabling users to navigate the site more easily thanks to its mobile-centric design and enhanced search features. I oversaw the art direction and produced all design assets for the project.
Credits
Company: SCS
Client: Falken Tire
Role: Art Director
Team
James Schiefer, Founder & Chief Executive Officer; Jeff Roach, Chief Strategy Officer; John Zegowitz, Chief Creative Officer; Tommy Campagne, SVP Client Services; Aaron Gaspar, Client Services Director; Brian Pettinghill, Director of Project Management; Dave Stafford, Art Director; Robb Corbett, Tech Director; Sean MacPhedran; Director, Digital Strategy & Innovation; Natalya Polyakova, Server Developer; Evgeniy Polyakov, Web Developer; Carl Durocher, Digital Design Director; Darren Thomas, President & CEO, Falken; Nick Fousekis, Director of Advertising & Promotions, Falken; Don Reindl, Creative Services & Communications Manager, Falken; Max Willingham, Content Strategist, Falken; Dennis Giron, Infrastructure Manager, Falken; Danny Chu, Infrastructure Manager, Falken; John Gagoomal, Sr. Systems Administrator, Falken; Eric Essandoh, Sr. Network, System Administrator, Falken
Visit the site
https://www.falkentire.com/