I had the chance to design a microsite to showcase episodes from the documentary series "From Radical Origins." My goal was to mirror the film's atmosphere through the UI/UX experience. The result not only garnered several awards but also became one of my favorite projects to date.

Credits
Company: SCS
Client: Visit Laguna Beach
Role: Art Director

Team
Rachel O’Neill-Cusey, CEO (Visit Laguna Beach), James Schiefer, CEO, Jeff Roach, Partner / CSO, John Zegowitz, CCO / Copywriter / Art Director, Tommy Campagne, Sr VP Client Services, Schuyler Vanderveen, Copywriter, Dave Stafford, Art Director, Brian Pettingill, Sr. Digital Producer, Lauren Harvey, Director Project Management, Victoria Rivers, Account Director

Awards
Category: Online/Interactive: Microsites
Award: Gold ADDY
Entrant: Schiefer Chopshop
Client: Visit Laguna Beach Title:
Visit Laguna Beach / Radical Origins


Visit the site
https://www.visitlagunabeach.com/radicalorigins/

"Visit Laguna Beach" is a series exploring our town and the stories that make it a California icon. I was given the task of developing the visual art style and design language for this documentary series. Working with the SCS creative team, we crafted a heartfelt aesthetic that embodies the spirit of Laguna Beach, helping to carry its legacy forward.

Credits
Company: SCS
Client: Visit Laguna Beach
Role: Art Director

Team
Rachel O’Neill-Cusey, CEO (Visit Laguna Beach), James Schiefer, CEO, Jeff Roach, Partner / CSO, John Zegowitz, CCO / Copywriter / Art Director, Tommy Campagne, Sr VP Client Services, Schuyler Vanderveen, Copywriter, Dave Stafford, Art Director, Brian Pettingill, Sr. Digital Producer, Lauren Harvey, Director Project Management, Victoria Rivers, Account Director

Awards
Silver- Visit Laguna Beach “Radical Origins”, Film, Video & Sound: Branded Content & Entertainment Online, Single Ad Over :60


Webby Awards
Visit Laguna Beach - Radical Origins / Reef Madness Video, Travel & Lifestyle Honoree, 2024

Watch the Episodes https://www.visitlagunabeach.com/radicalorigins/

The SCS team revamped Falken Tire's website with a fresh visual aesthetic and a fully optimized UI, enabling users to navigate the site more easily thanks to its mobile-centric design and enhanced search features. I oversaw the art direction and produced all design assets for the project.

Credits
Company: SCS
Client: Falken Tire
Role: Art Director

Team
James Schiefer, Founder & Chief Executive Officer; Jeff Roach, Chief Strategy Officer; John Zegowitz, Chief Creative Officer; Tommy Campagne, SVP Client Services; Aaron Gaspar, Client Services Director; Brian Pettinghill, Director of Project Management; Dave Stafford, Art Director; Robb Corbett, Tech Director; Sean MacPhedran; Director, Digital Strategy & Innovation; Natalya Polyakova, Server Developer; Evgeniy Polyakov, Web Developer; Carl Durocher, Digital Design Director; Darren Thomas, President & CEO, Falken; Nick Fousekis, Director of Advertising & Promotions, Falken; Don Reindl, Creative Services & Communications Manager, Falken; Max Willingham, Content Strategist, Falken; Dennis Giron, Infrastructure Manager, Falken; Danny Chu, Infrastructure Manager, Falken; John Gagoomal, Sr. Systems Administrator, Falken; Eric Essandoh, Sr. Network, System Administrator, Falken

Visit the site
https://www.falkentire.com/

The new Mothers responsive site provides more ways for consumers to engage with their favorite vehicle care brand on desktop and mobile, including the convenience of direct purchase, and the Amazon redesign provides a better brand experience on the world’s largest shopping platform.

Credits
Company: SCS
Client: Mothers
Role: Art Director

Team
Carl Durocher, Sean MacPhedran, Laurie Hawco, Rob Corbett, and Braden Bailey

Visit the site
https://mothers.com/

The objective is to craft and launch a microsite tailored specifically for Springhill, serving as a powerful internal tool to educate employees about the seven pivotal personas that intricately define our target audience.



The client was interested in using AI photos to represent the demographic. Since this was private project they wanted to experiment with the tool for the project. Given that they we not selling or showcasing this to the public the controversial use of AI would not be a factor here.

Credits
Company: SCS
Client: The Springhill Company
Role: Art Director

Team
Ashley Walton, Evgeniy polyakov, Brian Pettingill, Sean MacPhedran

The redesigned website was developed to meet all functional requirements without compromising content or user experience. The project involved the significant task of consolidating all Warner Bros. content into a single platform. It required extensive effort to develop and integrate various features. Although Warner Bros. had their own programming team to implement our UI/UX design, not all features made it into the final product.

Credits
Company: SCS
Client: Warner Bros.
Role: Art Director

Team
Carl Durocher, Dave Ozipko, Mark VanMoorsel, Kyle Skinner

Visit the site
https://www.warnerbros.com/

Hershey wanted to create new in-store experiences, SCS used QR codes and a mobile game experience to make buying chocolate even more fun around Halloween.

Credits
Company: SCS
Client: Hersheys
Role: Designer

Team
Carl Durocher, Scott Dobbs, Chelsea Lundy

For this Harry Potter Project, I worked closely with the pitch team to develop a hub site that would combine every aspect of the Harry Potter franchise. Our goal for the site was to create a  welcoming and visually appealing experience with deep content, access to the movies, behind the scenes content, social integration, links to buy merchandise, and link outs to J. K. Rowling's Pottermore.

This site was the winning pitch, however due to unforeseen circumstances the project was not used.

Credits
Company: Fuel Industries
Client: Warner Bros.
Role: Lead Designer
Team: Sean MacPhedran, Dave Ozipko , Jeff Roach

Redesigned and developed as a best-in-class kids content experience, the new WBKidsgo.com & DCKids.com websites ensure that the vast body of entertainment, created by one of the world’s most successful animated studios of all time, will continue to be an important part of our cultural narrative for years to come.

Client: Warner Bros., DC
Company: SCS
Role: Art Director

Team: Dave Stafford, Rob Corbett, Braden Bailey

Visit the site: https://prod.dckids.com/

This is a site concept for Warner Bros. extended universe, Suicide Squad. The movie is a fun explosive take about a team of bad guys who are brought together by FBI head Amanda Waller. 

Creating the experience was lots of fun but was never used for an official project.

Credits
All key art and character rights belong to their respective owners.

To celebrate the sixth and latest expansion to the Pokémon series, Fuel created an immersive new website to activate the fan community and drive purchase of products.

I worked closely with the team to develop an architecture that would combine a welcoming and visually appealing site experience with deep content availability – including the ability for users to browse over seven hundred Pokémon without being overwhelmed.

The complete responsive site launched with a March-madness style bracket where fans checked in daily to vote on a weekly challenge between two flying-type Pokémon.

In just the first round of voting, over one million votes were tabulated, culminating in one of the most successful web initiatives from the brand, encouraging repeat visits and engagement.  After six weeks of voting, the winning Pokémon, Rayquaza was featured on a custom t-shirt at Hot Topic.

Credits
Company: Fuel Industries
Role: Lead Designer
Team: Laurie Hawco, Armon Kolaei, Ariel Jackson, Matt Arthur, and Colin Marson

A solitaire game with the fun characters from the world of Madagascar. The team brought the world of Madagascar to life with an  explosive game experience.

Credits
Company: Fuel Industries
Role: Lead Designer

Team
Carl Durocher, Scott Dobbs, Dave Ozipko, Samantha Brown
 

Taking inspiration from Lucasfilm’s The Return of the Jedi, Fuel created an interactive experience that allows the user to create their own unique Ewok village. Collecting different trophies and achievements allows the user to create bigger and more extravagant homes and structures that bring the village to life.

Working with our team of talented artists and creative engineers, I was in charge of coming up with and completing the wire frames, UI and UX, along with the games logo and animation. The final outcome was well-received by fans and became one of the most popular and frequently played games on StarWars.com.

Credits
Company: Fuel Industries 
Role: Lead Designer 
Team: Phil Glofcheskie, Tero Hollo, Jim Manduca, Pascal Boraschi, Olivier Zurcher, Andrei Anghelescu, Robert Kirkwood, Eric McQuiggan  

Da Vinci’s Demons is a hit show from the Golden Globe nominated television network. This app has 60 different puzzles that are based on Da Vinci’s real inventions, which will test your problem solving abilities and creativity. Along your journey as an apprentice you will collect artifacts and achievements which allow you to move on to harder and more challenging levels. The app was created for the iPhone and iPad.

Being the lead designer on this project I was in charge of coming up with the look and feel that would tie in the show with this app.  From wire frames to final UI, I created all design elements with the help of our dedicated team. Working closely with the art director and 3D artists we built an exciting and challenging game.

Credits
Company: Fuel Industries
Role: Lead Designer
Team: Phil Glofcheskie, Jim Manduca , Patrick White, Chris Winchester, Olivier Zurcher, Andrei Anghelescu, Josh Toczko

Zombie Hunter was an official proposal for a NERF zombie first person shooter for the new IOS Apple TV. This project was build as a real demo that the client could test play the game.

Credits
Company: Fuel Industries
Role: Lead Designer
Team: Carl Durocher, Kevin Fields, Dinar Bulatov, Oscar Romero, and Mo Tantawi

Strike Back is an original Cinemax series shown on the popular television channel HBO. This high paced show follows the lives of two British anti-terrorist origination members around the globe.

This desktop micro site was created to promote the premier season of the show in order to create buzz and a fan base for the new series. We created games that took the user on a journey through the eyes of the characters testing combat and mental skills.

Credits
Company: Fuel Industries
Role: Designer / Animator
Team: Phil Glofcheskie , Brian Pettingill, Gabe Rubin, Robert Kirkwood